
You don’t sell units by being on (M)tv or the radio anymore; this MiS knows, but the key these days is getting your music where it can be heard: commercials, significantly used (Jason told me) in a TV show, or maybe even in a video game? Next generation games have been utilizing artists’ songs for years now and tomorrow marks the debut of what will most likely be one of the best selling games ever — Grand Theft Auto IV. Not only will this game house more than 200 artists and their respective songs, GTA will also try something truly next level – a “hear it and buy it” model for digital files. After the jump for more….
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